It is the need of that hour that you as a store owner reach the most inaccessible audience through social media. This is what is known as having an omnichannel eCommerce marketplace where all the products, categories, variants, and much more could be sold through any sales channel be it social media, online store, or physical store which are operated through AI. In order to have such dynamic e Commerce applications which could be handled through a single point of sale, you need to have a platform that could be so much up-to-date with the technology stack and don’t let you face even a single problem in managing it.
Sellacious is one such ideal platform that lets you follow your idea of having a cross operational webstore that would be synced through all the sales channels, be it, the Facebook marketplace, Instagram, snapchat marketplace, amazon or any other leading handles. Firstly it is important to mark that GenZ refers to the audience between the age group of 18-21, Millennials lies between the age group of 22-37 and GenX lies between 38-53. At Sellacious, we internally define an omnichannel eCommerce model as the selling of products and offering services both online and offline along with multiple online channels like Amazon, Facebook marketplace, eBay, or B2B. In today’s world where no single consumer is buying from a solo medium of purchase, consumers from all generations buy online, in-store, or through the marketplace, from legacy retailers or brands alike.
From Studies, Gen Z audiences spent 2x or 3x more on buying through social media channels than the average consumer. Lead has been taken by the Instagram and Snapchat marketplace when talking of Gen Z as they are the major users of both the applications. Whereas, Gen X skews or lets us say has a bent towards the Facebook marketplace.
According to the statistics, 9.6% of Gen Z audience buys form the physical stores which are remarkably lesser than other generations. Millennials stand at 31.04%, Gen X rate 27.5%, and baby boomers which are the audience which lies in the age group of 54-72 years have reached 31.9%.
Not only this, but Gen Z also spends a little more on the Facebook-based marketplace, that is, 11.8% compared to Millennials which are at 23.39% of their total population, Gen X at 29.39% and Baby Boomers at 24.56%. With such increasing and exponentially emerging numbers, it is highly essential for any marketplace owner or entrepreneurs to choose the best eCommerce development solutions that not only help create a PWA compliant omnichannel model-based web store but also provide the maximum number of features for minimal or at no cost. Platforms like Sharetribe offer the recipe to create an omnichannel application in a higher-priced version named as Sharetribe Flex.
It is a matter to know that creating an omnichannel marketplace is a methodology, an idea, to claim that your application is omnichannel. A platform like Sellacious provides all the essential integrations essential for creating an omnichannel marketplace for free or at minimal cost as compared to other platforms but also has more than 5000 eCommerce development solutions available for free to cater all of the agile marketplace requirements.
With Sellacious, you as a store owner could implement certain strategies to get the Omnichannel eCommerce embedded. For example, let say, capture data, track conversions, and target messaging through SMS and email campaigns. The focus could be put on user experience and customer experiences while completing shopping and delivery transactions. Automation could be implemented at every step and in order to save your sanity. Integrations are available to allocate the application user with appropriate resources.
The core team of Sellacious is all set to take up and fulfil any custom requirement. The customer care executives are available 24×7 without any charge to cater all of your queries be it functional or technical.