It is important your customers know they are appreciated. It doesn’t matter if you are a new business or if your business has been around for quite some time. You need to remind your customers that you value their patronage.
And if you are trying to determine the best way to do this, you should know there are five unique ways you can show your customers appreciation.
1. Digital Walls
Digital walls are among the newest technologies you can use to show your customers how much you value their support. Digital walls are can be very interactive, and you can create one that also works in your overall advertising and marketing strategies. So not only can you show your customers appreciation, but you also can further develop your brand recognition.
This new technology is great for nonprofits, too, as digital donor walls are a great way for you nonprofits out there to highlight your supporters. They will feel even more appreciated, and they likely will be more excited to support your efforts moving forward.
2. Loyalty Programs
Loyalty programs are very popular with businesses and customers alike, and you should consider this idea. Not only can your customers feel more appreciated, but you also can increase the amount of business that comes through your doors, in person or online. You also get to further develop your customer pipeline through all of the great data you can collect.
You have many types of loyalty programs you can consider. And once you are ready to get the ball rolling, you can find all kinds of great resources online that will help you. No matter your budget and no matter the size of your business, you can implement a loyalty program that will work for your business.
3. Gift Baskets
Most anyone loves a gift basket, and you could look into sending them to your customers. Ideas for you to consider are baskets with swag featuring your company logo, coffee and tea baskets, and spa baskets. Food baskets can be popular, too, but you need to be certain of any allergies or dietary restrictions. You do not want to overlook those considerations and offend your customers.
And you do not have to break the bank when you decide to send gift baskets to your customers. You can find baskets at wholesale cost and get your employees to help you fill the baskets and wrap them. If you are giving the baskets to customers in your local community, you could organize an outing where your employees help you deliver the baskets in person.
4. Social Media Shout-Outs
Do not forget to use social media. You should work in posts to your social media strategy that focuses on acknowledging your customers. You can make posts that generalize your customer appreciation, and you can mention specific customers online.
Among the social media platforms that will help you accomplish this are Facebook, Instagram, Snapchat, Twitter, and YouTube. Make sure you make the most of your social media posts by knowing the most effective social media strategies.
5. A Hand-Written Note
Hand-written notes are sometimes a lost art within companies. With social media, email, and other technologies out there companies might think they are covered with ensuring customers are contacted enough. But a hand-written note can go a long way, and you should try to create a culture of handwriting notes at your business.
Encourage them to send notes to your most supportive customers first, and then move on to writing customers who might not support your business as they used to support it. And if time permits, you all should write a note to customers after they do business with you for the first time. Remember, these notes do not have to be lengthy. A paragraph or two will work for you.
One of the suggestions above is sure to work for your business. And no matter your budget, you can find a way to pull off each of these aforementioned ideas. Don’t delay acknowledging your customers. You need to make sure they know they’re appreciated.