Are you planning to incorporate Search Engine Optimization (SEO) for your blog content? Do you need easy and effective tips for optimizing the content? If you are here, then it is safe to assume that your answer is yes.
When it comes to blogging, organic search is an important way to generate traffic. Optimizing the website and blog posts can make the website more visible and bring more traffic. Read on to find out the best tips for optimizing blog content.
Best Tips for Optimizing Blog Content
Blogs have massive marketing potential, but a majority of bloggers tend to neglect that fact. By offering relevant and fresh content, which is SEO optimized, you can reap in many benefits of blogging.
If you want to optimize the content in your blogs, here are the best tips for you:
1. Research Keywords:
The most common mistake made by bloggers is that they guess and choose the topics that they think their readers would be interested in. They randomly pick the topics without any research. If you have been doing this, it’s time to start researching relevant keywords.
Keyword research is a technique that helps SEO experts and content writers find the topics in which the users have an interest in. It becomes an excellent way to find topics that people are looking for, and you can plan your content strategy on the results. There are plenty of platforms, some even free, to help you research keywords.
2. Choose an Appropriate Title
When it comes to the ranking in Google search, the title of your blog can play a pivotal role. An appropriate title of the blog post will make it relevant to the search query. Besides that, it can influence readers to click on your link when it appears in the results.
You can add the keyword in the title to make it effective. Making it catchy or quirky can also increase the click through rate (CTR), which is an important part of SEO. If you want to remember one golden rule about writing titles, it is Emotional Marketing Value (EMV). Use power rules in the title that can trigger an emotional response in the reader.
3. Add Internal Links
If you have been writing for a long time and have enough content in your blogs, you can use internal links in your content. Internal linking is adding the links to your old blogs to link to newer ones. This creates a contextual relationship between them. With this method, you can direct new readers to check the older but relevant content. It can help improve your on-site SEO, and your older articles will continue to get traffic. Instead of just adding older links to your newer articles, you can also add the links of your new articles to old ones to make it 2-way internal linking.
A pillar page can also be an excellent way to add hyperlinks. Are you wondering what is a pillar page? Well, it is a page that covers a topic and all aspects of the particular topic with links to different pieces of cluster content.
4. Include Images with Image Alt Text
A good blog must not include only text, but it can also have images and videos. But, a problem here is that the search engine doesn’t directly look for images. The search engine rather checks the image alt text to understand what the image is about.
To ensure that you benefit from blog SEO, you must include image alt text in your blogs. It will ultimately help the image rank in the images result page of the search engine. Make sure the image name is not generic but descriptive of the picture. You can simply describe the picture and also add a keyword to it. While adding the image alt text, ensure that it doesn’t exceed 125 characters. If you are looking for images to add to your blog, it is best to use royalty-free images to avoid any trouble.
5. Add a Meta Description
A meta description is a short synopsis or description of the article for a search engine or any other crawler. It is an HTML meta tag that can be added to any page or blog. While many experts believe that meta description isn’t relevant, it can be helpful for SEO. You can not only inform readers about the article but also add a keyword to improve search.
The character limit for a meta description is 155 characters. You can make the most of the limit to write an impressive description and add the keyword in the beginning.
6. Make the Blog Easy to Read
While writing or optimizing a blog, it is essential to keep in mind the attention span of the reader. Studies show that readers only take less than a second to decide whether they want to stay on a page and read or leave. Since it is a very short amount of time, you have to improve the readability of your content to convince the readers to stay and read your blog.
For improving readability, you can write short sentences, small paragraphs, use punctuation and bullet points in your content. It will help the reader scan through the entire content quickly. Adding stats or an interesting hook at the beginning of the blog can also help get the attention of the reader. You can also utilize online tools to check and optimize the readability.
7. Ensure the Blog is Mobile-Friendly
A majority of users today use mobile phones to access search engines, rather than a desktop or laptop. When a user searches something through their phone, Google only displays the mobile-friendly content on top. To be mobile-friendly, you can use a responsive design for your website. A responsive website has only one URL that opens up on both mobiles and desktops. It helps to improve SEO by ensuring that your inbound links are not divided into two different URLs.
While it might seem to be a daunting task, it is not difficult to search engine optimize the content of your blogs. You can use simple strategies to improve the content, increase the click through rate and increase web traffic. Try the easy tips above to optimize the blogs and get better customer conversion rates.