Today, the importance of SEO to any digital business cannot be overemphasized. Most businesses know the importance of hiring a reputed and authentic NJ SEO company to do the job for them. They do ask a lot about general SEO but skip on Local SEO simply because they are not aware of its importance and benefits to their business. Here, we understand what the term is and its importance to your business.
Defining Local SEO
Local SEO is a spin-off of the regular run-of-the-mill SEO. The purpose of it is to improve your business’ visibility to people who are searching for that product or services locally. The efforts make your business appear in location-based searches.
1. Benefits of Local SEO
Local SEO is important for almost all businesses and especially for all those who have a local brick and mortar store in any particular location. It is essential to choose a credible NJ SEO Company that will help implement local SEO tactics to make your business flourish locally as well. Let’s understand a few of the leading benefits of such a move.
2. Local-scale exposure
The foremost benefit of local SEO is that it increases your local visibility and helps you get more business. A study performed by Forbes revealed that 95% of smartphone users conduct local searches, of which 59% visited the site and 61% called the business. It was also found that about 70% directly call the business from Google search results. This showcases the value of local-based searches as a major avenue of qualified leads and potential sales than any other avenue. No business can afford to not tap on it.
3. They are 100% free
Local SEO is much simpler to implement than the mainstream SEO. Any credible NJ SEO Company would always offer it as part of their package. In case, you are doing it all by yourself; you will find oodles of local SEO tools available for free online. They not only help you implement your local SEO tactics effectively but also helps you quantify, track and evaluate the strategy accurately.
4. Building citations improve online local rankings and visibility
By online business citation; we refer to online publishing of your company’s name, physical address, and a contact number. This data is called NAP and helps buildup Directory Listings, especially on sites like Yelp, TripAdvisor, etc. and gives your business more visibility. Many customers prefer to use sites that list businesses by location and type. Citation plays an important role in it. A study of Moz Local Ranking Factors shows citations as the fourth most important factor in local ranking success.
5. Targeted market focus
The focus of local SEO is on those keywords and demographics that highlight your business in focused areas. This improves your ranking and helps you beat the local competition.
6. Builds brand image and credibility
It is a known fact that most online visitors place maximum trust in the first 5-6 results on the first page of Google. Local SEO helps you achieve it far more easily. This help improves your brand’s visibility and credibility.
7. Help get your business on Google’s Local 3-Pack
Google SERP gives its response to local searches by showing the top three popular business related to your search as a snippet on its search result page. Intended to give a better user experience; it has the citation and direction links to that business. According to the Moz study, about 44% of people performing local searches do not move beyond this Local 3-Pack.
With Local SEO, you can get there and drive an enormous amount of traffic to your website almost effortlessly.
There are plenty of other advantages of local SEO. Thus, you must never ignore it and must always be included as a major part of your SEO strategy.