People visit websites for transactions or to get information about products and services before buying them. Every time a customer visits your web pages, they will expect attractive design, relevant content, and easy navigation.
Vancouver is the fourth largest city in Washington State with an approximate population of 184,463 as per 2019 estimates. According to experts, the web design Vancouver WA, should be responsive, ensuring the user navigates the site and reads content with minimum scrolling and resizing.
In simple words, a responsive design works to provide an optimal experience to users that increase conversions. Here are the best practices you need to follow for a responsive web design.
Eliminate Friction
According to recent data, there are around 79,989 businesses in Vancouver. Most businesses in Vancouver are small businesses that employ less than 20 people. The responsive design focuses on the primary objectives of the user and eliminates any friction in achieving secondary or other objectives.
The user’s primary objective could be purchasing a product, while the secondary aim could be signing up for a newsletter. The responsive design ensures the user does not face any navigational roadblocks while achieving any objectives on the website.
Fluid layouts
According to a recent study, 87.5% of homes in Vancouver, WA, have a broadband internet connection. According to experts of web design in Vancouver, WA, not every desktop user will be accessing the website with a browser maximized. Also, the target customer base might be using smartphones with different screen sizes. Hence, the designers need to consider responsive breakpoints to reflow the layout and content on devices with different screen sizes.
Fluid layouts will ensure the website adjusts to the minimum and maximum widths of the devices without any issues. It will also ensure the SVG image formats used in the website can be scaled up and down as per device screen size for optimal user experience.
Design for Thumbs
According to the Pew research report, almost everyone belonging to 18 to 49 use cell phones. The research says 96% of the population belonging to the age group of 18 to 29 use smartphones while 95% of the population belonging to the age group of 30 to 49 use smartphones. A large section of your consumer base would be accessing your website from their smartphones in simple words.
Responsive design is tricky as the user might be accessing the website on a desktop, which means the interaction will be through clicks. If the user accesses your website from mobile, the design should respond to taps and swipes.
The responsive design should take into account the screen size of the device. For example, the desktop layout of the website should be at the top. For mobile devices, the navigation buttons should be at the bottom, which allows the user to navigate the website using thumbs while keeping the mobile in hand.
To sum up, website design plays a vital role in the success of your website. The best practice discussed above considers the devices used by the visitor to access the website and works to provide an optimal user experience.
