Australian companies are starting to catch up to the pace set by their US and European rivals in terms of affiliate marketing. As of today, just 70 of the top 100 stores in Australia have an affiliate network.
Australian companies don’t fully understand how much the sector has progressed or fully understand their business development value. So when it comes to an affiliate program, there is a lot to do. Here are some successful ways to make most of the affiliate marketing to scale your brand.
1. Target the Right Customers
To effectively use affiliate marketing, the brand needs to target the right consumers who are comfortable shopping online. It includes almost everyone in young people, but older adults prefer to purchase goods and services in person at physical stores. So, young individuals are most likely to be affected by affiliate marketing because they already shop online. Learn about your customers’ diverse web browsing behaviour to create websites that meet those needs.
2. Selecting the Right Affiliates
Affiliate marketing helps you to integrate your website with existing sites. When trying to affect customer purchasing decisions, you can select somebody with a strong following and customer trust. If you aim to run a successful campaign through an affiliate program,consider choosing your associate based on a few points below:
- The affiliate should have a great connection with its audience.
- The affiliate’s audience must have an interest in your product.
- Check if the affiliate’s site has excellent reviews and likes and is the best in user experience.
Keeping all of the above points in mind is necessary to ensure you positively impact the market.
3. Understand the Power of Niche Influencers
Before we begin telling you about how lucrative it could be to go with niche influencers to promote your brand, let’s take a quick look at some numbers.
- 70% of young YouTube viewers trust influencer’s views to those from traditional celebrities.
- A study found that 86% of women move to social networks before making a purchase.
There are roughly 28 million users in Australia looking for tips, advice, and or recommendations from influencers. Thus, leveraging the power of niche influencers over social networking sites can be a detrimental strategy for affiliate marketing.
4. Develop a Powerful Affiliate Network
Do not join different partner networks. Although it may be daunting to have the first few affiliates, expanding the partner network is much better. Let associates feel respected by the distinct interaction style. Provide future associates with all they need, including actions to follow, how it works, and the incentive amount. Make sure the affiliates hire new sub-affiliates. You should give them a minor fee on purchases that their sub-affiliates drive.
5. Get More Sales through Coupons, And Promotions
Optimizing discounts and promotions are among the most robust affiliate marketing techniques. Consumers enjoy the offers they receive from promotions. They can check for discount coupons or offers before searching for any product.
As affiliate marketing expands around Australia, there are going to be more possible affiliates in various niches, which would make it easier to advertise. All in all, one thing is clear; affiliates are helping many brands to grow exponentially.