Optimizing your website’s pages for search engines is referred to as on-page SEO, or “on-site SEO.” which could help you attract a more targeted audience to your website.
Your website’s most important source of traffic comes from search engine results. However, your ability to get consumers to click on your ad is strongly influenced by where you rank in the search results.
An SEO campaign aims to increase your website’s search engine results (SERPs) visibility. Both on-site and off-site SEO tactics are necessary for a successful plan. On-page SEO, instead of off-page SEO, focuses on improving more technical SEO aspects like meta tags and keywords, while off-site SEO focuses on growing your backlink portfolio.
What is On-page SEO?
It’s also known as on-site SEO, and it involves making your page’s content (both the text and the HTML source code) as search-engine-friendly as possible.
Google, Bing, and other search engines want your page content to be easy to comprehend. Why not make it easier for others to find it?
With the help of on-page SEO, web crawlers can better understand the content they’re crawling and better classify the page as a result of better organization.
How to do On-Page SEO step by step
- Fresh and Unique Content
- Page Titles
- Paragraph Headers
- Meta Description
- Alt Text in Image
- Structured Markup (inverted Pyramid)
- Page URLs
- Internal linking
- Mobile-Friendly (Responsiveness)
- Speed of Site
1. Fresh and Unique Content:
First of all, the content you are proving is SEO friendly and unique for your customers. The more unique and more SEO-friendly content you provide online, the more you will get customer engagement.
“A search engine smells SEO-optimized content, while users on the web love fresh, unique content.”
Providing good and SEO-friendly content will help you rank your platform easily and do on-site SEO with ease.
2. Page Titles:
Page titles are very important in the process of doing on-page SEO. Ensure that you are using numbers in your page title and the organic keyword you are targeting to hit the search engine.
“Page titles are the First Impression of your content for the Users.”
Make your title appear catchy and attractive while doing SEO best practices. Write unique and catchy titles for your content.
3. Paragraph Headers(H1, H2, H3):
Use H1, H2, H3 in your paragraphs so that you can easily make your content unique for users and maintain the SEO best practices for on-site SEO.
“Create content by keeping it in order, use h1, h2, h3…”
You can easily attract your target audience by keeping your content in order and delivering fresh and unique SEO-optimized content.
4. Meta Description:
Use your objective keyword in the first paragraph of your content and use it in the meta description to increase the chances of your content ranking higher.
“A good meta description will make your content appear worth clickable.”
Write a meta description that is attractive and promising for the intentions of the users. Your meta description will say a lot about your content, so make it more unique, attractive, and informative for users.
5. Alt text in image:
The image you include with your post helps you with the alt text on your on-site SEO so that you can easily make your on-page SEO better for the growth of your platform.
“Alt text in image improves the on-site SEO performance.”
Provide the focus keyword as an alt text in your image to boost the on-site SEO performance of your platform.
6. Structured Markup:
When you highlight some of the important details in your content, then it is referred to as the structured markup. With the structured markup you can highlight informative data of your content.
“Highlight the important informative data that will catch the attention of readers.”
Use structured markup better to optimize your content for the users’ interest and make it appear visually stunning.
7. Page URLs:
Follow good URL structure and the https protocol to maintain on-page SEO best practices. Edit the relevant page URL to optimize the search engine crawlers. Keep it short and simple and eliminate extra keywords.
“Short and Simple Page URLs will better optimize your SEO Content.”
Your page URL gives the search engine crawlers an idea about the content on your page so that crawlers can understand the importance of your page to rank it higher.
8. Internal linking:
Interlinking is the main part of On-page SEO which helps your content to pass the link juice between the various content on your platform.
“Internal linking is the important part to help users to explore more of your platform’s content.”
Add interlink of your content on the anchor text of your recent posts so that you can easily share value toward your on-page SEO.
You have to make your mobile platform friendly as per the latest updates of Google’s mobile-first algorithm platforms that are mobile-friendly have a higher chance of appearing the first on the search engine.
“Mobile-friendly platform has the higher chances of appearing on the first page of search engine.”
To make your avoid competition and make your website appear on the first page of the search engine, make sure your platform is mobile-friendly.
10. Speed of your Site:
Your website’s speed matters the most to get more relevant and organic traffic from the practices of on-site SEO. Your page speed will matter to create a good user experience for your platform.
“Users want a good experience on your site based on the speed at which it loads.”
Your site’s speed will help you boost the on-site SEO performance of your platform. Boost the on-site SEO performance by increasing the loading speed of your site.